Nicole has her M.A. in Human Factors from the University of Dayton. Nicole has vast experience in applying various methods to complex research questions with a wide range of end users. She is also skilled at extracting insights from research findings, turning insights into actions and communicating these actions at an executive level. She spent the last 15 years at Dell in various user experience and research roles. Part of her time at Dell was spent as a Director of User Experience where she led the team that was responsible for the research, design and specification of the user experience for all of Dell's business client products. During this time, her responsibilities included both software and hardware. Nicole's most recent role at Dell was as a Customer Research Strategist where she was responsible for creating and executing a customer loyalty research program for Dell's enterprise products. This involved applying various research methods to gain actionable insights that were driven back into the business through improvement programs.
Thomas has a B.B.A. with an emphasis in marketing and human resources; he also holds a SHRM-CP certification. His background allows him to help manage the business side of the company as well as daily operations. Thomas also manages the multimedia and IT equipment implemented into our state of the art research facility. When Thomas is not juggling these and other activities at ATI Research he enjoys playing soccer, jamming on his guitar and spending time outdoors.